Start Here
Start where you are.
Not sure what to build yet? Start with the idea filter — it tells you which idea is worth your time before you spend a month on the wrong one. Already picked the thing? The 90-day roadmap hires you a team of AI cofounders to run it. Either way, it's Claude alone.
Still choosing what to build?
Start with the idea filter — it kills the ideas that won't work before you build them.
This is Week 0: pick the idea worth building, then come back and hire the team to run it.
New to Claude
Start here if you’re not yet using Claude day to day.
This path is Foundations: the shared ground every role is built on, before you hire any of them.
- Claude vs. ChatGPT: one practical question, not a benchmark war
- Free vs. paid Claude: what's actually worth paying for
- How to write a prompt that actually works
- Reading your first Claude Code diff
- The terminal commands a founder actually needs
- What is a context window, and why your memory files fit inside it
- What is a memory file, and why every operator should keep one
- What is an LLM, in terms that actually matter to a founder
- What is Claude Code, in plain founder English
- What is Cowork, and what founders actually use it for
- What is inference (and why it's the only part you actually touch)
- Your first 30 minutes with Claude Code
- Then: start the 90-day roadmap →
New to building
Start here if you use Claude but haven't pointed it at your product yet.
This path feeds the Ops role — the cofounder that turns a yes into a shipped thing.
- A changelog that writes itself from git history
- Claude Code vs. Cursor for a non-engineer founder
- Use Claude Code to fix the bug you can't find
- Draft your product roadmap from a pile of Notion notes
- Ship a waitlist in an afternoon
- Ship a landing page with Claude Code without knowing how to code
- Spec-first building: why you write the doc before the code
- Wire up Stripe with Claude Code
- Then: start the 90-day roadmap →
Just show me the playbooks
Skip the theory — go straight to copyable prompts.
A playbook is what a cofounder runs. Each one is tagged Growth, Ops, or Brand; filter by role once you're there.
Ready for the 90-day roadmap
You don't need the reading list. This is the flagship.
Before you start, grab the free Starter Kit. It's the shared brief the whole team reads (PRODUCT, USERS, GOALS), plus the VOICE.md the Brand cofounder starts from.
Start the roadmap →